photo of person holding black pen

Sales copy is usually a turnoff, but you can write mesmerizing copies with the use of storytelling.

A persuasive copy draws the reader into your copy and walks them through the copy from words to sentences to paragraphs. All the way down to the last word of your copy.

whenever you use a story to write a copy, you’re creating a mental picture in your readers head. They begin to visualize their needs through your copy.

Think about it. Most of the articles you have read from beginning till had were telling a story that caught your attention.

To achieve this level of persuasive copy, you’ve got to know how to blend storytelling into your copy. Your copy has to have a hypnotic flow throughout your copy from beginning to the end.

So how can you benefit from the persuasive power of storytelling?

  • INCREASE THE DESIRE TO BUY. Everybody wants something. You want something, I want something. It just takes the right persuasive words to awaken the burning desire in you. The best way to do this is to talk to them as if you understand their pain. Make it seem like the problem is of serious consequences by agitating the problem, make them an offer they can’t resist. This usually makes you think deep and increase your desire to buy a product or service.
  • PERSUADE BY CREATING A SENSORY EXPERIENCE. To boost the effect of your words- no matter what kind of copy you’re writing, be it ads, brochures, sales letter, flyers, billboards or radio what you need to do is direct a mental movie in your reader’s brain. You need to tell a story to paint a picture of the best experience in your readers head so that you can create a concentrated internal experience with sufficient power to affect his or her behavior.
  • TRANSFORM A BORING PRODUCT INTO A FASCINATING PRODUCT.  People don’t buy your products for its features; they buy it for its benefits. The way to get people to buy a product is to take what’s otherwise a boring, dull and fizzy product and turn it into a fascinating product is to tell a story behind the product. With the help of persuasive storytelling, you can tailor a story around your product on how it benefits your customer. Everybody wants to know what they will benefit from a product.
  • STRENGTHEN A BRAND BY ADDING PERSONALITY. A brand that only informs and doesn’t move people by adding a personality is like a salesman who can’t close. The best way to strengthen your brand is to add a personality. Let your brand talk to your customers one on one. Attach emotions to your brand. This can only be done by storytelling. Storytelling lets your customers make your brand a number one stop for whatever you selling.
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No matter what your business is, your success depends on how well you can use the persuasive power of storytelling. But you must tell a good story. when people read a copy with a persuasive story, it awakens emotions and people buy based on emotions.

Here’s the bottom line: What ever business you’re into, you need to add a story to your business because people prefer to buy from a business they relate to. Boring business doesn’t exist, each business has a story to tell.



How to invest in real estate: 5 major tips for real estate investors

Lots of investors find it hard to add real estate to their portfolio. They can’t seem to figure out the complex nuances of real estate or how to start the process.

Real estate investing is a different area on it’s on. It’s different and better than investing in stocks, bonds and treasury bills. It may seem difficult to brand-new investors.

6 years ago, an investor called me to buy a property. He asked a lot of questions like what’s the different between investing in real estate and investing in the stock market. We told him that there’s no guarantee of increase in value of the stock he bought in the market and if the economy crashes, he’s investment will be a waste of money.

But investing in real estate there’s a guarantee that the properties will continue to increase. Investing in real estate is the best decision you can ever make. It’s a gift from your young self to your old self. Today he owns eight houses and has become quite successful. We laugh whenever we recall how nervous he was in the beginning.

Real estate isn’t difficult or scary. My philosophy is to maximize profits while minimizing the risks and investment. Real estate investing is the safest and best long term wealth acquisition tool in the world.


  1. Investment In Real Estate Is A Business. Start by developing a solid business plan, detailing the nuances of starting and running your business, with realistic goals over time frames of one, three, five and 10 years. If you don’t know how to write a business plan, I can help you with that.
  2. Educate Yourself About Real Estate. It may sound vague, but educating yourself about real estate is crucial. You need to learn everything there is to learn about investing in real estate. Don’t just say you know about because of what you hear people say. You have to become an expert – no ifs, procrastination’s or buts about it.
  3. Don’t Fall For Scams. The other side of the fence of this business is that people get sucked into these $40,000 to $50,000 boot camps. Don’t do those. You’re going to end up buying things you don’t really need. If you’re new in the business, the best advice we can give is to your local bookstore and read through books on real estate investing. Find the best one or two books and buy those.
  4. Location is key. The old adage that “location matters” is most accurate when it comes to real estate investing. Before you decide to invest a large amount of money into real estate, ensure that it’s in a very good location. Look for the worst house in a great neighborhood. It gives you the best opportunity to build equity. Renovate the house, fix up all that needs to be fixed then sell it to someone who wants a ready-to-move-in home in a great location. This is known as “fixing and flipping”
  5. The 1% rule. If you intend to purchase a property that you will rent out one or more tenants apply the 1% rule. It helps you decide whether the property is worth the price you’ll pay for it. The 1% rule simply states that an income producing property must produce 1% of the price you pay for it every month. For example, if you’re looking at buying a property for $200,000 then the monthly rental income should be 200,000 × 1% = $2,000

Bottom line

Investing in real estate offers the potential for massive returns. However, people have gone bankrupt investing in real estate because they didn’t know what they were doing. Be sure that before you know what’s involved

Just Released: With Just Four Months Left To Live, Billionaire Reveals His Secrets of Wealth and Success

Dear Future Billionaire.
What I’m about to say will probably shock. You may not like hearing it. But you’ll have to admit that it’s absolutely true. It’s going to open your eyes to a whole new world. As an entrepreneur there are lots of things that are going to go wrong when starting as a newbie.

Becoming an entrepreneur doesn’t guarantee success; entrepreneurship would make your dreams come. Yes. This will never happen without having focus. Your personal life will suffer; you will have to put all your effort into your business.

Only three types of entrepreneurs get to live the successful kind of life.

  • The Innovators
  • The Hustlers
  • The Imitators

No matter what type of entrepreneur you are, one thing is certain. You want to be your own boss; you don’t want a fat old guy that’s living your dream bossing you around. You get to be whatever you want. You get to reveal your true self. Each of these entrepreneurs has its own rules for success in business but most entrepreneurs go through very similar struggles.

I’ve got some exciting news for you. You will create business wealth that will turn to generational wealth. It’s going to flow from you to your great great great children. Yeah I mean it. You will acquire more wealth than you’ve ever imagined.

You won’t have to bother about taking a loan to pay the mortgage. No more credit card debt, no going to the bank to get loans. It’s easier than paddling downstream. Your life and business is about to accelerate more than 180kmh to wealth.

But wait. I have to tell you something honestly … there’s a downside to all of these. You’re going to have to open new bank accounts. But I don’t think you’ll mind one bit, do you?

You’re going to have so much freedom than you’ve ever had in your life. You’re going to be successful, wealthy and you going to look like a King walking among men…… you’ll have the best life of vacations, luxury and comfort. You’ll get to do whatever you want without anybody telling you what to do.

Picture yourself living in pacific heights, parked in your driveway is your Rolls Royce phantom portraying the famous spirit of ecstasy. A charging bull in the form of a Lamborghini sitting pretty. You go to town for a night… to celebrate your new success. There’s a new spring in your step and a lively glamour in your eyes. People stop to stare as you saunter by…admiring your powerful, confident self. You exclude the essence of animal magnetism.

This is important. For all these to happen there has to be a critical shift in mindset.

  • Wealth Is A Mindset. Anybody can become wealthy. Doesn’t matter what background you come from. Whether you’re from a 3rd world country. You have to change your mindset from making money being hard to believing that it’s the easiest thing you can do. Like many now. You have to have that burning desire for your business. Wealthy individual, Robert kiyosaki from the “Rich dad poor dad” books was once broke and poor. But he realized that it was just a mindset. Every day he would tell his wife “I’m a rich man” despite not having up to $100. Today he’s worth $180 million just because he had a wealthy mindset. Think and you will grow rich.
  • Pick The Right Business. Not all businesses are the same. Some will make millions in their first year while others will take over 50 years before it can make $1million. To be wealthy, you have to choose the right type of business that will generate the amount of money you wish for and the time period you want to achieve it. Pick the wrong business and you will give up easily, making all your long hours of work and hustling be a waste. How to pick the right business? Think big.
  • Passive Income. A way to build wealth real quick is to develop a business that is highly passive. A passive business is exactly what it sounds like. It is an income generating machine that doesn’t require your direct involvement. People will tell you as a new business, your business can never be passive. I’m here to tell you they don’t know anything. There are many ways you can create passive income that will generate you six figures within a month or two. Example? E-commerce. Many 19-23 years old are self-made millionaire thanks to E-commerce.
  • Think of The Future. According to a new report from Zillow. The report states the total value of U.S housing stock grew to a total $29.6 trillion in 2016. Are you thinking what I’m thinking? If you thinking of investing in real estate then we on the same page. As soon as your income begins to rise like yeast, invest in real estate. If you buy a house today worth of $50,000 by the next 3 years that house would have increased in value by over 50%. Real estate should be a gift from your young self to your old self.
  • Take Calculated Risk. Wealthy people, in general, do not sit in a cubicle day in and day out. Sure, sitting in a cubicle will get you paychecks and that’s all. To build wealth you’ll need to get out of your comfort zone and take risks. Leave that 9-5 job and follow your passion, invest in stock markets. Whether it’s studying the financials of a company you love and buying its stock. Like Nike says “just do it”

Now, when I first saw how my income was increasing rapidly. I knew I had to see my financial advisor.

So, I asked my financial advisor, Brian Lockwood, who’s been a successful financial advisor for over 40 years.

Brian”, I said, “this book I read on wealth acquisition seems too good to be true. Look at my bank account. I’ve gained over $100,000 in 2 months and I feel so great and happy” he smiled at me.
“Do you realize”, he said, “that the secret of wealth acquisition goes back to the ancient days? It was discovered in the ancient Babylon, but they kept it secret just for mobility.
In fact, no less than a hundred societies have used it and it worked so well, they all kept it secret for the elite ruling class. That’s why they were so rich back in the days. It was only recently rediscovered in an ancient buried manuscript and Harvard Business School has been doing a study on it”

That was good to know but I wanted to be sure. So I contacted Harvard business school for myself. Here’s a copy of what they wrote to me.

Harvard Business School
From the desk of
Dean Julian, MD, PhD, DDs

Dear Mr. George.
You’re absolutely right about the book. It’s probably the single greatest guide on wealth acquisition. As a matter of fact, we were just getting ready to publish the results of a special new research project we recently just concluded on our findings. According to 10 year study. People who are open-minded experience a 75% increase in income compared to closed minded people. Are you open-minded or closed minded?

This is truly the most revolutionary book ever to bless millions of broke people. It works better than any business book ever written. It teaches you how to start thinking your way to success, shows you the fundamentals of building a business that will withstand time , daily routines and habits of billionaires.

It’s simple and works like magic. And everything you need to know about secrets to acquiring wealth and success put together in one place. In fact the “billionaire mindset” book is the only place in the world you can find this information.

Right now for a limited time, I’m giving a special offer. I want to get out to the public, so people can see for themselves the remarkable results of the billionaire mindset

Specialized books of this nature, produced in limited qualities, usually go for $200 to $250. But you’re not going to pay $250 for “Billionaire mindset”. In fact you won’t even pay $200 for this rare and powerful information.

If you act today, you can take advantage of my limited time, introductory offer and get my revolutionary book, “billionaire mindset” for just $99.95

But please, you’ll have to take me up on it immediately. I cannot promise to hold this price for long. When the first printing has run out, this offer will be over and the next one will be at the full price of $250, so if you act today, you can save an amazing 60% off the regular price. Order now. It’s easy to order

If you not sure about it. You can pay 3 easy payments of just $33.31.

P.S. Pay $99.95 for the book. If you don’t agree that it’s the best guide to wealth acquisition that you have ever read, keep the book and we will pay you DOUBLE what you paid.

Babatunde Okeowo

Car Insurance Coverage: What You Every Driver Needs To Know How Much Car Insurance Do You Need?

Getting a good deal on insurance is all about having knowledge about the auto insurance coverage you want and balancing car insurance quotes with your risk.

More than the Minimum. Every state in the nation except a few states requires you have liability insurance. In some states, the minimum requirements are $25,000 of bodily injury liability for one person in an accident, $50,000 bodily injury liability for all the people in an accident, and $25,000 of property damage liability. Another type of coverage, Personal Injury Protection (PIP), or a system called Medical

Expenses (MedPay) in some states, pays for your own medical expenses, any lost wages, and whatever other costs may arise when you’re injured in an accident. It usually covers 80% of your losses, and it also pays a death benefit. Some states require you buy car insurance that will cover your medical expenses, pain and suffering losses and in some states, car damage, in the event that other motorist is at fault and is either uninsured or underinsured. That mandatory coverage varies according to state. Check this chart from the insurance information institute to see what your state requires.

Coverage to Protect Your Assets. Despite the required minimum requirements for bodily injury liability, it’s advisable to purchase higher limits. If there’s an accident and you’re at fault, the minimum liability coverage may not cover the other motorist’s medical expenses, in which case he or she will likely come for your assets. Insurance experts recommend that you purchase 100/300 limits of bodily injury liability ($100,000 for one person in an accident and $300,000 for all the people injured in one accident).

Comprehensive and Collision Coverage. Besides various forms of liability insurance, there are collision and comprehensive auto insurance coverage recommendations to consider. Collision insurance covers damage to the policyholder’s car resulting from running into anything, be it another car, a fire hydrant or a light post. Comprehensive coverage takes care of your car in the case of theft, fire, falling objects, explosions or other unexpected problems.

Collision and comprehensive insurance are required in most lease contracts, and they are essential if you own an expensive car. If you own a classic car, classic car insurance coverage is designed for the unique needs of vintage cars. If you’re driving a beater on the other hand, and the sum of your premium and your deductible are close to the value of your vehicle – or they exceed it – you might want to consider doing without this coverage.
Review the cheapest auto insurance for your needs
Examine what coverage you must have to protect your assets and what auto insurance company has the best quotes. Then if trouble strikes, you’ll be ready. Bobs exclusive insurance Endorsed Local Providers (ELP) are professionals who work with several insurance companies to help you find the right coverage at the right price. Find your ELP today!

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